Kathmandu : Imagine Marketing Limited, India’s #1 ranking wireless hearables brands (in terms of volume over multiple quarters from 2019 to the second quarter of the financial year 2022 under its flagship brand “boAt”) announced a partnership with Teletalk Pvt. Ltd., a part of Ramesh Corp (a company based in Nepal), as the national distributor of Imagine’s products in Nepal. The association will enable the companies to meet the evolving needs of customers by delivering high-quality and aspirational lifestyle-focused hearable and wearable products in the growing Nepalese market.
Speaking on the partnership announcement, Vivek Gambhir, CEO, Imagine Marketing Limited, said, “We are very happy to be available in Nepal now as we seek to offer audio solutions to the young consumers everywhere. It is an important step for us as we strive to put an Indian brand on the global map.”
Entering a new market is an important milestone in boAt’s journey. Imagine Marketing Limited has made significant investments in developing its platforms, including investing in the areas of design, research and development of its products, and technology relationships through boAt Labs. Imagine Marketing Limited recently entered into a joint venture with Dixon Technologies Limited for manufacturing and developing Bluetooth enabled hearable products and other electronic products.
Mr Pratik Jalan, Executive Director, TeletalkPvt. Ltd. adds, “Over the years, boAt has built strong brand equity, capitalizing on its early-mover advantage with strong growth momentum through their high-quality audio devices which are known for their style and efficiency. Through our partnership, we aim to provide consumers in Nepal the best quality product at an affordable price.”
About Tele Talk Pvt. Ltd.
TeleTalkPvt. Ltd. was founded as an early company of Ramesh Corp. to serve Nepal’s fast-developing telecommunications market. The company has represented as the sole authorized distributor of many international brands in past for Nepal.
With the combination of different brands, TeleTalk is among the largest mobile handset players in Nepal.
About Imagine Marketing Limited:
Established in 2013 by Aman Gupta & Sameer Mehta, Imagine Marketing Ltd. offers a product portfolio ranging from audio gear, smart wearable, personal grooming, mobile accessories and much more. Under the Imagine umbrella, boAt came to life and was able to disrupt the audioindustryto become the #1 Audio brand in the country (In terms of shipments per the latest IDC data). boAt’s portfolio offers well-designed, innovative, and distinctive fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Furthermore, with a massive cultural shift towards DIY post covid, Imagine Marketing Ltd. forayed into personal care appliances and introduced MISFIT, a self-care and grooming brand with the motto ‘Never Fit In’, the brand is aimed at addressing gender stigma through a colourful brand vision and bold conversations. In 2021, Imagine Marketing also acquired RedGear, a gaming accessory brand that deals in gaming keyboards, mouse, gamepads and headphones. RedGear aims to bring gaming to the masses and support the ones who wish to turn their passion into their profession. Imagine Marketing has associated itself with global names such as Qualcomm and Dolby to innovate their products and are backed by Warburg Pincus, a global private equity fund. The company currently has offices across Delhi, Mumbai & Bengaluru.